This video demonstrates how to use fraction tiles to explore how different fractions can be equivalent to the same value, such as 1/2. It is important for students to understand that fractions have multiple representations because they can apply this knowledge to compare fractions, especially fractions with unlike denominators. For example, students can use the benchmark of 1/2 to determine that 1/4 is less than 4/6 by knowing that the equivalent fractions of 1/2 include 2/4 and 3/6.